Executive Real Estate Leadership, Built for Growing Businesses
Homedin was founded on a simple premise: growing multi-location companies deserve the same caliber of real estate expertise as Fortune 500 corporations — without the full-time executive cost.
Credentials
Sheena Payne
Founder, Principal Broker & Fractional Head of Real Estate
Sheena Payne founded Homedin after more than a decade of managing commercial real estate portfolios for multi-location operators across healthcare, retail, restaurant, and professional services industries. She saw firsthand how growing companies were leaving significant value on the table — overpaying on leases, missing renewal windows, and making site selection decisions without the data or expertise to back them up.
Her answer was a fractional model: embedded executive-level real estate leadership that delivers the strategic capability of a full-time Head of Real Estate at a fraction of the cost. Today, Homedin serves clients across nine industry verticals, managing portfolios ranging from a handful of locations to more than fifty.
Sheena is a licensed broker in multiple states and brings deep transaction experience across lease negotiation, portfolio optimization, site selection, and private equity advisory.
"Every lease is a financial decision. Every site is a strategic one. My job is to make sure my clients have the expertise to get both right."
— Sheena Payne, Founder
Democratizing Executive Real Estate Expertise
For too long, sophisticated commercial real estate strategy has been the exclusive domain of large corporations with full-time real estate departments. Homedin exists to change that — bringing the same level of expertise, market knowledge, and negotiating leverage to growing businesses that are managing their real estate without a dedicated executive.
How We Work
Our Core Values
Transparency First
We tell clients what they need to hear, not what they want to hear. Honest assessments, clear recommendations, and no hidden agendas.
Operator Mindset
We think like business operators, not just real estate advisors. Every recommendation is evaluated through the lens of your business economics.
Long-Term Partnership
We measure success by the outcomes we deliver over years, not transactions. Our model is built on long-term relationships, not one-time deals.
Execution Over Advice
We don't just advise — we execute. From lease negotiation to portfolio management, we own the work and deliver results.
Why Homedin
What Sets Us Apart
Years Experience
Over a decade of hands-on commercial real estate transaction experience across multiple industries and markets.
Properties Managed
A proven track record managing commercial portfolios from single-location operators to multi-state enterprise accounts.
Industry Verticals
Deep expertise across healthcare, dental, veterinary, retail, restaurant, cannabis, private equity, professional services, and commercial property ownership.
Direct Access
Every client works directly with Sheena Payne. No junior staff, no hand-offs, no account managers between you and your advisor.
Ready to Work Together?
Schedule a no-obligation strategy call to discuss your portfolio and how Homedin can help.